If you are in my general age bracket I'm sure you remember when the Coca-Cola company made one of the biggest mistakes in the history of marketing. The nations top selling soda manufacturer got nervous because Pepsi, the number 2 soda company had gained a few points. So Coke tossed out their tried and true formula and brought us "New Coke" a sad excuse of a soda that tasted like a slightly reworked Pepsi. Coke drinkers were furious, they drank Coke precisely because it didn't taste like Pepsi. And the Pepsi drinkers were already drinking Pepsi, sp why change to a Coke that just tasted like Pepsi. Less than three months later Coca-Cola Classic brought back the real taste of Coke. A classic example of a marketing blunder.
I feel we are in the early stages of a similar blunder in the fast food pizza business. Domino's pizza, which practically invented the Pizza delivery business 44 years ago, and has certainly been the delivery leader, and standard setter for most of those years is introducing its all new pizza. The slogan reads, "New sauce, new crust, new cheese, but it's still round" The new crust is really just te old crust with a drizzle of garlic butter added after cooking, no big deal if you like garlic. The new cheese is a blend of mozzerella with a touch of provolone, a mice addition. It is the new sauce that I feel will be the death of #newpizza from Domino's. The new sauce is much spicier, and includes cyanne pepper, which get spicier as it sits, so a leftover slice will be even spicier. I realize some people may like the spicy, and that is why packets of red peppers have long been a staple at pizza joints. But putting it in the sauce will turn off people with sensitive stomach's like me, and young children who loved old Domino's will not like the new pizza. I predict by mid summer we will see the return of "Domino's classic" or see a huge drop in Domino's sales. So try the new Domino's and give me your opinion.
I feel we are in the early stages of a similar blunder in the fast food pizza business. Domino's pizza, which practically invented the Pizza delivery business 44 years ago, and has certainly been the delivery leader, and standard setter for most of those years is introducing its all new pizza. The slogan reads, "New sauce, new crust, new cheese, but it's still round" The new crust is really just te old crust with a drizzle of garlic butter added after cooking, no big deal if you like garlic. The new cheese is a blend of mozzerella with a touch of provolone, a mice addition. It is the new sauce that I feel will be the death of #newpizza from Domino's. The new sauce is much spicier, and includes cyanne pepper, which get spicier as it sits, so a leftover slice will be even spicier. I realize some people may like the spicy, and that is why packets of red peppers have long been a staple at pizza joints. But putting it in the sauce will turn off people with sensitive stomach's like me, and young children who loved old Domino's will not like the new pizza. I predict by mid summer we will see the return of "Domino's classic" or see a huge drop in Domino's sales. So try the new Domino's and give me your opinion.
4 comments:
I like the new pizza. The sauce is great, and you barely notice the very mild kick to it.
Having a kid with allergy issues, I asked about the sauce before I ordered, and was pleasantly surprised to be offered a pizza with a different marinara sauce that they use for their pasta in place of the new pizza sauce.
I will be ordering Domino's more often.
Ye of great wisdom, have you even tried it or just complaining based on what you have read. Cayenne (note I spelled it properly for you)is not a pepper (seasoning)that increases its capsaicin level by mixing with oxygen, so therefore the pizza will not magically become spicier by sitting. But then again I suppose you are among the few that liked the old Domino's paper plates that posed as a pizza.
If you have a sensitive stomach you would know that eating anything tomato based would bother you from the high acid content of tomatos. The new Domino's pizza is much better then what they had before. Also Domino's built its business on fast delivery not the taste of their food, otherwise they would have been done for a long time ago.
Nice of people to leave anonymous responses. If you're going to insult me, at least have the guts to use your name. Yes, I've tried the pizza, and despite your undocumented expertise (anonymous #1) Cayenne pepper does in fact get spicier over time, not due to contact with oxygen, but by spreading further into the sauce with time. And if so few people like Domino's why has it been #1 in sales for 40 years, HMMM!
If you all like spicy food, then the new pizza is better. If you have ant sense of what Italian food is supposed to taste like, or what REAL pizza taste like (Girdano's in Chicago for example) you will realize the latest Domino's pizza ISN'T!
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